1. An Overview of Data Protection

General Information

The following information provides you with an easy-to-navigate overview of what happens with your personal data when you visit this website. The term “personal data” comprises all data that can be used to personally identify you. For detailed information on data protection, please consult our Data Protection Declaration, which we have included below.

Data Recording on This Website

Who is the responsible party for the recording of data on this website (i.e., the “controller”)?
The data on this website is processed by the operator of the website, whose contact information is available under the section “Information about the Responsible Party (referred to as the ‘controller’ in the GDPR)” in this Privacy Policy.

How do we record your data?
We collect your data when you share it with us. This may, for instance, be information you enter into our contact form.

Other data is recorded by our IT systems automatically or after you consent to its collection during your website visit. This data primarily comprises technical information (e.g., web browser, operating system, or time of access). This information is recorded automatically when you access this website.

What are the purposes we use your data for?
Part of the information is collected to guarantee the error-free provision of the website. Other data may be used to analyze your user patterns.

What rights do you have as far as your information is concerned?
You have the right to receive information about the source, recipients, and purposes of your archived personal data at any time free of charge. You also have the right to request the rectification or deletion of your data. If you have consented to data processing, you may revoke this consent at any time with effect for the future. Moreover, you have the right to request the restriction of the processing of your data under certain circumstances. Furthermore, you have the right to file a complaint with the competent supervisory authority.

Please do not hesitate to contact us at any time if you have questions about this or any other data protection-related issues.

Analysis Tools and Tools Provided by Third Parties

Your browsing patterns may be statistically analyzed when you visit this website. Such analyses are performed primarily with what we refer to as analysis programs.

For detailed information about these analysis programs, please consult our Data Protection Declaration below.

2. General Information and Mandatory Information

Data Protection

The operators of this website and its pages take the protection of your personal data very seriously. Hence, we handle your personal data as confidential information and in compliance with the statutory data protection regulations and this Data Protection Declaration.

Whenever you use this website, a variety of personal information will be collected. Personal data comprises data that can be used to personally identify you. This Data Protection Declaration explains which data we collect, as well as the purposes we use this data for. It also explains how and for which purpose the information is collected.

Please note that the transmission of data via the Internet (e.g., through e-mail communications) may be subject to security gaps. Complete protection of data against access by third parties is not possible.

Information About the Responsible Party (Controller)

The data processing controller on this website is:

priomold GmbH
Gewerbestr. 6
75328 Schömberg

Phone: 07084 9769690
E-mail: datenschutz@priomold.de

The controller is the natural person or legal entity that, alone or jointly with others, decides on the purposes of and means for processing personal data (e.g., names, e-mail addresses, etc.).

Storage Duration

Unless a more specific storage period has been specified in this Privacy Policy, your personal data will remain with us until the purpose for which it was collected no longer applies. If you request deletion or revoke your consent to data processing, your data will be deleted unless we have other legally permissible reasons for storing it (e.g., tax or commercial law retention periods). In such cases, the data will be deleted once these reasons cease to apply.

Information on Data Transfer to the USA and Other Non-EU Countries

We use tools provided by companies based in the United States or other non-EU countries that are not considered secure from a data protection perspective. If these tools are active, your personal data may be transferred to these countries and processed there.

Please note that in these countries a data protection level comparable to that in the EU cannot be guaranteed. For example, U.S. companies are obligated to release personal data to security agencies, and as a data subject, you may not have legal recourse to challenge this in court. It is therefore possible that U.S. agencies (e.g., intelligence services) may process, analyze, and permanently store your personal data for surveillance purposes. We have no influence over these processing activities.

Revocation of Your Consent to the Processing of Data

Many data processing operations are only possible with your explicit consent. You may revoke any consent you have already given at any time. This shall not affect the lawfulness of data processed prior to your revocation.

Right to Object to Data Collection in Special Cases; Right to Object to Direct Advertising (Art. 21 GDPR)

If data is processed on the basis of Art. 6(1)(e) or (f) GDPR, you have the right to object to the processing of your personal data at any time, for reasons arising from your particular situation.
This also applies to profiling based on these provisions. To determine the legal basis for processing, please consult this Data Protection Declaration.

If you object, we will no longer process your personal data unless we can demonstrate compelling legitimate grounds for the processing that override your interests, rights, and freedoms, or if the processing is required for the establishment, exercise, or defense of legal claims (objection pursuant to Art. 21(1) GDPR).

If your personal data is processed for direct advertising, you have the right to object to the processing of your personal data for such advertising purposes at any time.
This also applies to profiling to the extent that it is related to such direct advertising. If you object, your personal data will no longer be used for direct advertising purposes (objection pursuant to Art. 21(2) GDPR).

Right to File a Complaint with the Competent Supervisory Authority

In the event of violations of the GDPR, data subjects have the right to file a complaint with a supervisory authority, particularly in the member state of their habitual residence, workplace, or the location of the alleged violation. The right to lodge a complaint exists irrespective of any other administrative or judicial remedies.

Right to Data Portability

You have the right to request that data we process automatically on the basis of your consent or in fulfillment of a contract be handed over to you or to a third party in a commonly used, machine-readable format. If you request the direct transfer of data to another controller, this will be done only if technically feasible.

SSL and/or TLS Encryption

For security reasons and to protect the transmission of confidential content (such as orders or inquiries submitted via the website), this website uses SSL or TLS encryption.

You can recognize an encrypted connection by checking that the browser’s address line switches from “http://” to “https://” and by the lock icon displayed in your browser line.

If SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.

Information About, Rectification, and Eradication of Data

Within the scope of the applicable legal provisions, you have the right to request information about your archived personal data, their source, recipients, and the purpose of processing at any time free of charge. You may also have the right to request rectification or deletion of this data. For questions on this or any other topic related to personal data, you may contact us at any time.

Right to Demand Processing Restrictions

You have the right to demand the restriction of processing of your personal data. To do so, you may contact us at any time. The right to restrict processing applies in the following cases:

- If you contest the accuracy of your data stored by us, we usually need time to verify this. During this period, you have the right to request the restriction of processing.

- If the processing of your personal data was or is unlawful, you may request restriction of processing instead of deletion.

- If we no longer need your personal data but you require it for the establishment, exercise, or defense of legal claims, you may request restriction instead of deletion.

- If you have objected pursuant to Art. 21(1) GDPR, a balancing of your rights and our rights must take place. Until it is determined whose interests prevail, you have the right to request restriction of processing.

- If you have restricted the processing of your personal data, such data may – apart from storage – be processed only with your consent, or for the establishment, exercise, or defense of legal claims, or to protect the rights of another natural or legal person, or for reasons of important public interest of the European Union or an EU member state.

Rejection of Unsolicited E-Mails

We hereby object to the use of contact data published in connection with the mandatory site notice to send us promotional or informational material that we have not expressly requested. The operators of this website reserve the right to take legal action in the event of the unsolicited sending of promotional information (e.g., via spam emails).

3. Recording of Data on This Website

Cookies

Our websites and pages use what the industry refers to as “cookies.” Cookies are small text files that do not cause any damage to your device. They are either stored temporarily for the duration of a session (session cookies) or permanently on your device (permanent cookies). Session cookies are automatically deleted once you terminate your visit. Permanent cookies remain stored on your device until you actively delete them, or they are automatically removed by your web browser.

In some cases, third-party cookies may be stored on your device once you enter our site (third-party cookies). These cookies enable you or us to use certain services provided by the third party (e.g., cookies for the processing of payment services).

Cookies have a variety of functions. Many cookies are technically essential since certain website functions would not work without them (e.g., the shopping cart function or video display). Other cookies are used to analyze user patterns or display advertising.

Cookies required for electronic communication transactions (necessary cookies), for certain functions you want to use (functional cookies, e.g., for the shopping cart), or those necessary for website optimization (e.g., cookies providing measurable insights into the web audience) are stored on the basis of Art. 6(1)(f) GDPR, unless another legal basis is specified. The website operator has a legitimate interest in storing cookies to ensure the technically error-free and optimized provision of services. If your consent has been requested, the respective cookies are stored exclusively based on that consent (Art. 6(1)(a) GDPR); consent can be revoked at any time.

You can configure your browser to notify you whenever cookies are placed, to allow cookies only in individual cases, to exclude the acceptance of cookies in certain cases or in general, and to activate the automatic deletion of cookies when closing the browser. If cookies are disabled, the functionality of this website may be limited.

If third-party cookies or cookies for analytical purposes are used, you will be separately notified in this Data Protection Policy and, if applicable, your consent will be requested.

Cookie Consent with Cookiebot

Our website uses Cookie Consent technology from Cookiebot to obtain your consent for storing certain cookies on your device and to document this in a data protection-compliant manner. The provider of this technology is Cybot A/S, Havnegade 39, 1058 Copenhagen, Denmark (“Cookiebot”).

When you enter our website, a connection is established with Cookiebot’s servers to obtain your consent and provide information regarding the use of cookies. Cookiebot then stores a cookie in your browser to record your consent or its revocation. The data collected is stored until you request deletion, delete the Cookiebot cookie yourself, or the purpose of storage no longer applies. Mandatory legal retention obligations remain unaffected.

The use of Cookiebot is based on Art. 6(1)(c) GDPR.

Server Log Files

The provider of this website automatically collects and stores information in so-called server log files, which your browser automatically communicates to us. This information includes:

- Browser type and version

- Operating system used

- Referrer URL

- Hostname of the accessing computer

- Time of the server request

- IP address

This data is not merged with other data sources.
It is recorded on the basis of Art. 6(1)(f) GDPR. The website operator has a legitimate interest in ensuring the technically error-free display and optimization of the website, for which server log files must be collected.

Contact Form

If you submit inquiries to us via our contact form, the information provided in the form, including contact details, will be stored to process your inquiry and in case of follow-up questions. We will not share this information without your consent.

The processing of this data is based on Art. 6(1)(b) GDPR (contract performance or pre-contractual measures). In all other cases, processing is based on our legitimate interest in effectively handling inquiries (Art. 6(1)(f) GDPR) or on your consent (Art. 6(1)(a) GDPR), if obtained.

The information you provide remains with us until you request deletion, revoke your consent, or the purpose of storage no longer applies (e.g., after completing your inquiry). Mandatory statutory provisions – in particular retention periods – remain unaffected.

Requests by E-mail, Telephone, or Fax

If you contact us by e-mail, telephone, or fax, your request, including personal data (e.g., name, inquiry), will be stored and processed for the purpose of handling your request. We do not pass on this data without your consent.

Processing is based on Art. 6(1)(b) GDPR (contract performance or pre-contractual measures). In all other cases, processing is based on our legitimate interest in effectively handling inquiries (Art. 6(1)(f) GDPR) or on your consent (Art. 6(1)(a) GDPR).

Your data will remain with us until you request deletion, revoke consent, or the purpose of storage lapses. Mandatory statutory provisions remain unaffected.

Registration on This Website

You may register on this website to use additional features. We will use the data entered only for the purpose of the service or offer for which you registered. Required fields must be completed in full; otherwise, registration will be rejected.

For important changes to our services or technical modifications, we use the e-mail address provided at registration.

The processing of registration data is based on your consent (Art. 6(1)(a) GDPR).

Data recorded during registration will be stored as long as you remain registered on this website and will be deleted afterward. Statutory retention obligations remain unaffected.

Registration with Facebook Connect

Instead of registering directly on this website, you may register via Facebook Connect. Provider: Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. According to Facebook, collected data may be transferred to the USA or other third countries.

If you choose Facebook Connect and click the “Login with Facebook”/“Connect with Facebook” button, you will be redirected to Facebook, where you log in with your user credentials. Your Facebook profile will then be linked to our website, giving us access to data stored with Facebook, such as:

- Facebook name

- Profile and cover photo

- E-mail address stored with Facebook

- Facebook ID

- Friends list

- Likes

- Date of birth

- Gender

- Country

- Language

This data is used to set up, provide, and customize your account.

Registration via Facebook Connect and related processing are based on your consent (Art. 6(1)(a) GDPR), which you may revoke at any time.

Data transfer to the US is based on the Standard Contractual Clauses (SCC) of the EU Commission. Details:

https://www.facebook.com/legal/EU_data_transfer_addendum

https://de-de.facebook.com/help/566994660333381

https://www.facebook.com/policy.php

More information:

Facebook Privacy Policy

Facebook Terms of Service

4. Analysis Tools and Advertising

Google Tag Manager

We use the Google Tag Manager. The provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

The Google Tag Manager is a tool that allows us to integrate tracking or statistical tools and other technologies on our website. The Google Tag Manager itself does not create any user profiles, does not store cookies, and does not carry out any independent analyses. It only manages and runs the tools integrated via it. However, the Google Tag Manager does collect your IP address, which may also be transferred to Google’s parent company in the United States.

The Google Tag Manager is used on the basis of Art. 6(1)(f) GDPR. The website operator has a legitimate interest in the quick and uncomplicated integration and administration of various tools on its website. If the relevant consent has been requested, the processing is carried out exclusively on the basis of Art. 6(1)(a) GDPR; the consent can be revoked at any time.

Google Analytics

This website uses functions of the web analysis service Google Analytics. The provider of this service is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Analytics enables the website operator to analyze the behavior patterns of website visitors. To that end, the website operator receives a variety of user data, such as pages accessed, time spent on the page, the operating system used, and the user’s origin. Google may consolidate these data in a profile that is allocated to the respective user or the user’s device.

Furthermore, Google Analytics allows us to record your mouse and scroll movements and clicks, among other things. Google Analytics uses various modeling approaches to augment the collected data sets and applies machine learning technologies in data analysis.

Google Analytics uses technologies that make the recognition of the user for the purpose of analyzing user behavior patterns possible (e.g., cookies or device fingerprinting). The website use information recorded by Google is, as a rule, transferred to a Google server in the United States, where it is stored.

This analysis tool is used on the basis of Art. 6(1)(f) GDPR. The operator of this website has a legitimate interest in the analysis of user patterns to optimize both the services offered online and the operator’s advertising activities. If a corresponding agreement has been requested (e.g., an agreement to the storage of cookies), the processing takes place exclusively on the basis of Art. 6(1)(a) GDPR; the agreement can be revoked at any time.

Data transmission to the US is based on the Standard Contractual Clauses (SCC) of the European Commission. Details can be found here: https://privacy.google.com/businesses/controllerterms/mccs/.

IP Anonymization

On this website, we have activated the IP anonymization function. As a result, your IP address will be abbreviated by Google within the member states of the European Union or in other states that have ratified the Convention on the European Economic Area prior to its transmission to the United States. The full IP address will be transmitted to one of Google’s servers in the United States and abbreviated there only in exceptional cases. On behalf of the operator of this website, Google shall use this information to analyze your use of this website, generate reports on website activities, and render other services to the operator of this website that are related to the use of the website and the Internet. The IP address transmitted in conjunction with Google Analytics from your browser shall not be merged with other data in Google’s possession.

Browser Plug-in

You can prevent the recording and processing of your data by Google by downloading and installing the browser plugin available under the following link: https://tools.google.com/dlpage/gaoptout?hl=en.

For more information about the handling of user data by Google Analytics, please consult Google’s Data Privacy Declaration at: https://support.google.com/analytics/answer/6004245?hl=en.

Contract Data Processing

We have executed a contract data processing agreement with Google and are implementing the stringent provisions of the German data protection agencies to the fullest when using Google Analytics.

Demographic Parameters Provided by Google Analytics

This website uses the “demographic characteristics” function of Google Analytics to be able to display to the website visitor compatible ads within the Google advertising network. This allows reports to be created that contain information about the age, gender, and interests of the website visitors. The sources of this information are interest-related advertising by Google as well as visitor data obtained from third-party providers. This data cannot be allocated to a specific individual. You have the option to deactivate this function at any time by making pertinent settings changes for advertising in your Google account, or you can generally prohibit the recording of your data by Google Analytics as explained in section “Objection to the Recording of Data.”

Archiving Period

Data on the user or incident level stored by Google linked to cookies, user IDs, or advertising IDs (e.g., DoubleClick cookies, Android advertising ID) will be anonymized or deleted after 2 months. For details, please click the following link: https://support.google.com/analytics/answer/7667196?hl=en.

Google Ads

The website operator uses Google Ads. Google Ads is an online promotional program of Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Ads enables us to display ads in the Google search engine or on third-party websites, if the user enters certain search terms into Google (keyword targeting). It is also possible to place targeted ads based on the user data Google has in its possession (e.g., location data and interests; target group targeting). As the website operator, we can analyze these data quantitatively, for instance by analyzing which search terms resulted in the display of our ads and how many ads led to respective clicks.

The use of Google Ads is based on Art. 6(1)(f) GDPR. The website operator has a legitimate interest in marketing the operator’s services and products as effectively as possible.

Data transmission to the US is based on the Standard Contractual Clauses (SCC) of the European Commission. Details can be found here:
https://policies.google.com/privacy/frameworks and
https://privacy.google.com/businesses/controllerterms/mccs/.

Google Conversion Tracking

This website uses Google Conversion Tracking. The provider of this service is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

With the assistance of Google Conversion Tracking, we are able to recognize whether the user has completed certain actions. For instance, we can analyze how frequently buttons on our website have been clicked and which products are reviewed or purchased with particular frequency. The purpose of this information is to compile conversion statistics. We learn how many users have clicked on our ads and which actions they have completed. We do not receive any information that would allow us to personally identify the users. Google as such uses cookies or comparable recognition technologies for identification purposes.

We use Google Conversion Tracking on the basis of Art. 6(1)(f) GDPR. The operator of the website has a legitimate interest in the analysis of user patterns with the aim of optimizing both the operator’s web presentation and advertising. If a respective declaration of consent was requested (e.g., concerning the storage of cookies), processing shall occur exclusively on the basis of Art. 6(1)(a) GDPR; the given consent may be revoked at any time.

For more information about Google Conversion Tracking, please review Google’s Data Protection Policy at: https://policies.google.com/privacy?hl=en.

 

5. Newsletter

Newsletter Data

If you would like to subscribe to the newsletter offered on our website, we require your email address as well as information that allows us to verify that you are the owner of the provided email address and that you agree to receive the newsletter. No additional data will be collected, or only on a voluntary basis. We use newsletter service providers for sending the newsletter, which are described below.

CleverReach

This website uses CleverReach for sending newsletters. The provider is CleverReach GmbH & Co. KG (registered in the Commercial Register at the Local Court of Oldenburg under HRA 4020, Germany). Further information can be found at: www.cleverreach.de.

Data Analysis by CleverReach

With CleverReach, we are able to evaluate our newsletter campaigns. For example, we can see whether a newsletter has been opened and which links were clicked. In this way, we can also identify which links are particularly popular.

In addition, we can determine whether predefined actions were carried out after opening or clicking (conversion rate). For example, we can see whether you made a purchase after clicking on the newsletter.

CleverReach also enables segmentation of recipients into different categories (“clustering”), e.g., by age, gender, or location. This allows newsletters to be better tailored to target groups.
If you do not want your data to be analyzed by CleverReach, you must unsubscribe from the newsletter. An unsubscribe link is provided in every newsletter.

For more information about CleverReach, please visit: www.cleverreach.com/en/
CleverReach’s privacy policy can be found here: www.cleverreach.com/en/privacy-policy/

Legal Basis

The processing of data is based on your consent (Art. 6(1)(a) GDPR). You may revoke this consent at any time. The legality of data processing operations already carried out remains unaffected by the revocation.

Storage Period

The data you provide for the purpose of subscribing to the newsletter will be stored by us until you unsubscribe from the newsletter and deleted from the distribution list after you cancel your subscription. Data that we have stored for other purposes remain unaffected.

After unsubscribing, your email address may be stored in a blacklist by us or the newsletter service provider to prevent future mailings. This storage is based on our legitimate interest (Art. 6(1)(f) GDPR). The blacklist is not time-limited. You can object to the storage if your interests outweigh our legitimate interest.

Google Analytics

This website uses functions of the web analysis service Google Analytics. The provider of this service is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

Google Analytics enables the website operator to analyze the behavior patterns of website visitors. To that end, the website operator receives a variety of user data, such as pages accessed, time spent on the page, the utilized operating system, and the user’s origin. Google may consolidate these data in a profile that is allocated to the respective user or the user’s device.

Furthermore, Google Analytics allows us to record your mouse and scroll movements and clicks, among other things. Google Analytics uses various modeling approaches to augment the collected data sets and applies machine learning technologies in data analysis.

Google Analytics uses technologies that make the recognition of the user for the purpose of analyzing user behavior patterns possible (e.g., cookies or device fingerprinting). The website use information recorded by Google is, as a rule, transferred to a Google server in the United States, where it is stored.

This analysis tool is used on the basis of Art. 6(1)(f) GDPR. The operator of this website has a legitimate interest in the analysis of user patterns to optimize both the services offered online and the operator’s advertising activities. If consent has been requested (e.g., agreement to the storage of cookies), processing will take place exclusively on the basis of Art. 6(1)(a) GDPR; consent may be revoked at any time.

Data transmission to the US is based on the Standard Contractual Clauses (SCC) of the European Commission. Details can be found here:
https://privacy.google.com/businesses/controllerterms/mccs/

IP Anonymization

On this website, we have activated the IP anonymization function. As a result, your IP address will be shortened by Google within member states of the European Union or in other states that have ratified the Convention on the European Economic Area before transmission to the United States. Only in exceptional cases will the full IP address be transmitted to a Google server in the United States and shortened there. On behalf of the operator of this website, Google shall use this information to analyze your use of this website, to generate reports on website activities, and to render other services to the operator of this website related to website and Internet use. The IP address transmitted in conjunction with Google Analytics from your browser will not be merged with other data in Google’s possession.

Browser Plug-In

You can prevent the recording and processing of your data by Google by downloading and installing the browser plug-in available at:
https://tools.google.com/dlpage/gaoptout?hl=en

For more information about the handling of user data by Google Analytics, please consult Google’s Data Privacy Declaration:
https://support.google.com/analytics/answer/6004245?hl=en

Contract Data Processing

We have executed a contract data processing agreement with Google and are implementing the stringent provisions of the German data protection agencies to the fullest when using Google Analytics.

Demographic Parameters Provided by Google Analytics

This website uses the “demographic characteristics” function of Google Analytics to be able to display relevant ads within the Google advertising network to website visitors. This allows reports to be created containing information about the age, gender, and interests of website visitors. The sources of this information are interest-related advertising by Google and visitor data obtained from third-party providers. This data cannot be allocated to a specific individual. You have the option to deactivate this function at any time in your Google Account advertising settings or to generally prohibit the recording of your data by Google Analytics as explained in section “Objection to the Recording of Data.”

Archiving Period

Data on the user or incident level stored by Google linked to cookies, user IDs, or advertising IDs (e.g., DoubleClick cookies, Android advertising ID) will be anonymized or deleted after 2 months. Details can be found here:
https://support.google.com/analytics/answer/7667196?hl=en

Google Ads

The website operator uses Google Ads. Google Ads is an online advertising program of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

Google Ads enables us to display ads in the Google search engine or on third-party websites if the user enters certain search terms into Google (keyword targeting). It is also possible to place targeted ads based on user data Google has in its possession (e.g., location data and interests; target group targeting). As the website operator, we can analyze these data quantitatively, for instance by analyzing which search terms resulted in the display of our ads and how many ads led to respective clicks.

The use of Google Ads is based on Art. 6(1)(f) GDPR. The website operator has a legitimate interest in marketing the operator’s services and products as effectively as possible.

Data transmission to the US is based on the Standard Contractual Clauses (SCC) of the European Commission. Details can be found here:
https://policies.google.com/privacy/frameworks
https://privacy.google.com/businesses/controllerterms/mccs/

Google Conversion Tracking

This website uses Google Conversion Tracking. The provider of this service is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.

With the assistance of Google Conversion Tracking, we are able to recognize whether users have completed certain actions. For instance, we can analyze how frequently buttons on our website have been clicked and which products were reviewed or purchased with particular frequency. The purpose of this information is to compile conversion statistics. We learn how many users have clicked on our ads and which actions they have completed. We do not receive any information that would allow us to personally identify users. Google uses cookies or comparable recognition technologies for identification purposes.

We use Google Conversion Tracking on the basis of Art. 6(1)(f) GDPR. The operator of the website has a legitimate interest in analyzing user patterns with the aim of optimizing both the operator’s web presentation and advertising. If a respective declaration of consent was requested (e.g., concerning the storage of cookies), processing shall occur exclusively on the basis of Art. 6(1)(a) GDPR; consent may be revoked at any time.

For more information about Google Conversion Tracking, please review Google’s data protection policy:
https://policies.google.com/privacy?hl=en

6. Plugins and Tools

Google Web Fonts (Local Embedding)

This website uses so-called Web Fonts provided by Google to ensure the uniform use of fonts on this site. These Google Fonts are installed locally, so that a connection to Google’s servers will not be established in conjunction with this application.

For more information on Google Web Fonts, please visit:
https://developers.google.com/fonts/faq
and Google’s Data Privacy Declaration:
https://policies.google.com/privacy?hl=en

Google Maps

This website uses the mapping service Google Maps. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

To enable the use of the Google Maps features, your IP address must be stored. As a rule, this information is transferred to one of Google’s servers in the United States, where it is archived. The operator of this website has no control over the data transfer. In case Google Maps has been activated, Google may use Google Web Fonts for the uniform depiction of fonts. When you access Google Maps, your browser will load the required Web Fonts into your browser cache to correctly display text and fonts.

We use Google Maps to present our online content in an appealing manner and to make the locations disclosed on our website easy to find. This constitutes a legitimate interest as defined in Art. 6(1)(f) GDPR. If a respective declaration of consent has been obtained, the data will be processed exclusively on the basis of Art. 6(1)(a) GDPR. This consent may be revoked at any time.

Data transmission to the US is based on the Standard Contractual Clauses (SCC) of the European Commission. Details can be found here:
https://privacy.google.com/businesses/gdprcontrollerterms/
and
https://privacy.google.com/businesses/gdprcontrollerterms/sccs/.

For more information on the handling of user data, please see Google’s Data Privacy Declaration:
https://policies.google.com/privacy?hl=en

Google reCAPTCHA

We use “Google reCAPTCHA” (hereinafter referred to as “reCAPTCHA”) on this website. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.

The purpose of reCAPTCHA is to determine whether data entered on this website (e.g., in a contact form) is provided by a human user or by an automated program. To make this determination, reCAPTCHA analyzes the behavior of website visitors based on a variety of parameters. This analysis is triggered automatically as soon as the visitor enters the site. For this analysis, reCAPTCHA evaluates various data (e.g., IP address, time spent on the website, or cursor movements initiated by the user). The data collected during these analyses are forwarded to Google.

reCAPTCHA analyses run entirely in the background. Website visitors are not notified that an analysis is taking place.

The data are stored and analyzed on the basis of Art. 6(1)(f) GDPR. The website operator has a legitimate interest in protecting its websites against abusive automated spying and against SPAM. If a respective declaration of consent has been obtained, the data will be processed exclusively on the basis of Art. 6(1)(a) GDPR. This consent may be revoked at any time.

For more information, please refer to Google’s Data Privacy Declaration and Terms of Use:
https://policies.google.com/privacy?hl=en
https://policies.google.com/terms?hl=en

7. E-Commerce and Payment Service Providers

Processing of Data (Customer and Contract Data)
We collect, process, and use your personal data only to the extent necessary to establish, structure, or modify a legal relationship with you (inventory data). This is done on the basis of Art. 6(1)(b) GDPR, which allows the processing of data for the performance of a contract or pre-contractual measures.

We also collect, process, and use your personal data related to the use of this website (usage data) only as far as it is necessary to provide you with access to our services or to bill you for them.

Your customer data will be deleted once your order has been completed or after the business relationship ends. Statutory retention requirements remain unaffected.

8. Custom Services